Thank You Cards & Business Cards (Small Business Tips)
As a small business trying to grow, I thought for the longest time that my brand was defined by my color palette, typography, and so forth, but it is more than that. It is the message my business sends; it is what it stands for. It is the experience we cultivate for the customers —one that tugs the heartstrings and lasts with them forever —and the relationships we build with them. The designs make it identifiable, allowing customers to see and recognize my small business and remember their experience, whether good or bad, but God-willing, good.
I am not trying to downplay the design aspect because that part is so much fun. However, as a small business trying to establish itself further, I want to do that in the most cost-efficient way to benefit all areas of my business. Just like the parable of the talents, how we manage our money matters, and how we handle the opportunities we obtain matter.
It would be helpful to create a series that benefits other small business owners, like me, by finding ways to optimize what we have without breaking the bank (fun, small-business tips and tricks). In the post, I will to show you a way to save on thank you cards and business cards, that usually including while packaging orders.
Disclaimer: Some links may be affiliate links through which I may earn a commission. This is at no cost to you and helps me and my channel!
All Materials Needed
- Avery Printable Postcards: https://amzn.to/4fNpwnH
- Avery Printable Business Cards: https://amzn.to/41kOXHb
- Printer with ink: https://amzn.to/41NLsJu
- Canva
Step 1: Design
I use Canva to create my designs, and they have a lot of templates if you are unsure where to start. This is where you can have fun, playing with your brand's color palette, the fonts, and placements. You want a design that plays into your identity, or a theme you have in mind. You might change or insert designs based on seasons or holiday events.
Some information you may want on the package insert is:
- a section to write your customer's name
- any discounts you want to offer
- a thank you message to your customer
- social media information
- maybe even a bible verse, quote, or joke
Step 2: Printing
I print my inserts on Avery Printable Postcards. The sheets come with easy-to-follow instructions.
Since I use postcards, I choose those with a glossy front and matte backing, which helps me with the printing process. With my HP Envy 6000 series printer, I place the sheet with the glossy finish face down to print the front, then flip it face up in the printer's tray to print the back on the matte finish.
Step 3: Fold & Tear
Lastly, once you have printed on both sides and checked for errors, you are ready to fold and tear. It's essential to be careful while tearing so you don't accidentally tear an insert or leave small pieces of paper along the edges.
I also have a short video on my Instagram page showing how I make my packaging inserts.
Let's Connect
For more tips and behind-the-scenes of my business, follow me @beyondbeautifulbyama on Instagram and YouTube.
